Merge Announces Acquisition of Beam
May 2019

Keystone Capital, Inc. (“Keystone”) is pleased to announce that its portfolio company, Merge, has completed the acquisition of Beam, a premier experience design, digital marketing, and technology consultancy based in Boston.

Keystone initially acquired Merge, a premium creative technology agency, in December 2018. The Company’s capabilities include business & digital strategy, creative advertising, marketing execution, content creation, analytics, custom technology development, and media services. Merge delivers customer engagement solutions across market sectors with specific expertise in healthcare. For more information on Merge, please visit Mergeworld.com.

Beam is an experience design and digital marketing consultancy. Beam exists to make frictionless, fantastic, and effective digital experiences and help their clients win in a data-driven, customer-centered world. Core services provided by Beam include opportunity identification, experience strategy and design, CRM, and marketing/sales/analytics platform development. Current clients include Fidelity Investments, Boston Consulting Group, AMG, Charter Communications, and TPG/Beaver-Visitec, among others.  For more information on Beam, please visit beamland.com.

The transaction bolsters the company’s offerings in experience strategy and design, CRM, and platform development. In turn, Merge offers Beam and its client partners increased creative and technology depth as well as robust media and contact planning capabilities. Both Merge and Beam bring extensive experience in the healthcare, financial services, travel and leisure, and consumer products sectors. The successful collaboration between the two companies on a number of clients over the past year led naturally to this partnership.

“Engaging experiences are what attract customers and differentiate businesses today.” said Patrick Venetucci, CEO of Merge ”While features and functionality can be easily copied by competitors, a superior experience is difficult to replicate—and Beam excels at creating frictionless, innovative experiences. We are delighted to welcome Beam to the Merge family.”

“Beam nicely complements Merge’s existing capabilities enhancing our experience design, strategy, and platform development capabilities. We are excited to watch the already successful collaboration between the two agencies flourish now that they are under a common flag.” commented Bill Sommerschield, Principal at Keystone Capital.

Terms of the transaction are not being disclosed. Legal counsel was provided to Keystone by Honigman Miller Schwartz and Cohn, LLP, and Beam was advised by Palazzo in connection with this transaction.

Contact Information

Bill Sommerschield
(312) 219-7973
bsommerschield@keystonecapital.com

 

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